It can't be easy. I mean, you want to promote your work and get a lot of people talking about it. Inevitably some of those people are going to be assholes. I don't think the creators are really able to prevent things like say, all the hate Sakura gets in the Naruto fandom for example. Because to get a lot of people to like something means getting a lot of people to know about it, which means not everyone who knows about it will be a great person necessarily. It's hard. I think the best thing creators can do is call out negativity and discuss it, and to encourage more positive discourse, on social media, Twitter is a good place for that sort of thing. I also favor deplatforming/banning, because if someone can't master basic civility, they don't deserve a space where people will listen to them.