The Lies, Insanity, and Hypocrisy of the Choiza & Sulli Story

Updated on April 19, 2016

The Choiza-Sulli scandal is probably one of the funniest ones to have ever come out of Korean entertainment. There were so many ironies that pushed fans to face the hypocrisy and realities that dominate the industry they so love.

Before, however, we decide on whether Sulli made the wrong decision to fall in live with Choiza or whether SM should have handled it another way or whether the fans were outright silly in raising so much concern in a situation that doesn't really concern them, let us understand several things.

Things to Understand

Sulli, a member if the girl group f(x), has been packaged as the kiddie innocent baby of SM. She has the face and demeanor for it. In variety shows, she has always been timid and giddy. She appears innocent and other people have subscribed to this by treating her like a little girl that must be cared for all the time.

Whether that demeanor is a put on or genuine is a different question altogether. That is what is being shown to the public. Hence, that is the "truth" that everyone knows.

Choiza, on the other hand, is the street thug who made a career in the most gangsta way possible in Korean entertainment. He is not conventionally good looking and hangs around equally thug friends who have been involved with drugs and other controversies that make Koreans question their morality.

When photos of Sulli walking hand in hand with Choiza came out, together with photos that seem to indicate Sulli spent the night at Choiza's place, SM entertainment denied any romantic relationship.

Immediately, speculations came about that the two are indeed in a relationship based on other photos and incidences that netizens generously scrutinized. With no more word from either party, it looked like the rumor was going to die a natural death until Choiza lost his wallet containing photos of Choiza and him. This was followed by another photo of them on a date.

SM then confirmed the relationship and so did Amoeba, Choiza's agency.

There was so much anger towards the relationship and that is presumably the reason SM asked Sulli to go on an indefinite hiatus.

Netizens accused Sulli of being a hypocrite and a liar while Choiza was insulted for dating someone out of his league. Many fans expect Sulli to date another idol or a rich businessman or a Hollywood actor or a Prince. They felt she is stupid or dating Choiza while Choiza is an opportunist for hooking up with someone so young and fresh.

These reactions, no matter how silly, isn't at all that surprising. Koreans always reserve the right to demand a certain behavior from the celebrities they support and that includes their romantic relationships.

Why Are Idols "forbidden" to fall in Love

It is no secret that contracts if idols include a "no dating clause". There are few companies that don't impose this but they are few and far between. The question is why do companies even forbid it.

Sex Objects

It's hard to deny that celebrities are packaged in such a way that when you watch them grind their hips, it's like world peace depend on it. They come up with photos like the one below even though it contributes to neither the form nor content of the material they are promoting.

With it comes the illusion of availability. They sell their looks and fantasy of their bodies. They are objects to be had and if they are off the market, there isn't much point in selling them, right?

For fans to support these celebrities, they should be, no matter how remotely, available for the fans. Fans must be given that slight glimmer of hope that they have a chance.

It's All About Image

When boy bands or girl groups are formed, members are given an identity. There is the leader, the cute maknae (youngest), the mysterious, the boy next door, the innocent and pure, and a whole lot of other personalities.

In Korean entertainment, the "art" is a secondary concern. Fans support celebrities based on their personalities. That is why new boy bands are given reality shows and are thrown into variety shows. If these celebrities manage to get attention, they garner fans even before their album is launched. In a sense, their popularity determines how much further investment their agency will make.

Sometimes, the management company isn't the one to assign the celebrity's image. DBSK famously said they were the ones who decided on their image. DBSK, along with others, take on this image because they recognize the importance is building a distinct personality that will make them rise above others or they trust their agency knows what thy are doing.

The bottom line is that these supposed artists are packaged and made to sell their personalities from the get go.

From the get go, the market is provided with an image of a celebrity and based on this image, they provide their support. It was not that celebrity's craft or work that is sold, it's their personality. As such when it is proven to be a fake, fans feel betrayed and no one likes being betrayed.

Their Personal Life is No One's Business

I ultimately agree that anyone's personal life is no one's business but if these idols agree too, they would not sign the contract or get into the industry.

Others might argue that they want to work. Well then, don't be an idol, be an artist.

The problem is that they participate in forming this illusion to achieve their goals and when they realize that there is a trade off to their ambition, they resent the very industry that afforded them their success.

I know people will say their success is a product of their hard work but it's the kind of work that fits the industry of the idol world.

Further, they would only be half correct because everyone knows they are kept alive by their devoted fans who buy those CDs by the hundred just to make sure idols get their sales up. These are the fans that follow them In all of their concerts even if they have seen it ten times just to make sure their concert gets sold out.

The point is that this is simple physics. For every action there is an equal reaction. You sell your personality, fans will expect to have that personality.

Further, if the celebrities feel that their personal life is no one's business, then why deny it in the first place? People could claim that these young idols don't have a choice but that's wrong. There is always a choice. The choice may be a career or termination of contract but there is always a choice.

Do you know why Taeyeon is being branded a weak leader? Click here.

If these celebrities opt to choose something else over their relationship then the agency may be right in the first place. If they are not willing to put their relationship above everything, then maybe they really should put their career as the center. When they are ready to put family life above career then It's time to open up about their relationship.

Back to Choiza and Sulli

The fans have some, as silly as it may sound, right to be angry. San lied to them. After all the support they have shown Sulli, SM lied to them.

Is Sulli to blame?

Well, the girl fell in love. How do you go against that? Yeah, she participated in strengthening her baby image but she fell in love.

However, I don't think fans are angry about the fact that she fell
In love but that she fell in love with Choiza. Much of the castigation is brought about by the fact that Sulli is dating a non-idol, not good looking rapper who was born for the Korean Ghetto hip hop culture.

Choiza hit jackpot and Sulli is stupid for dating someone who is only occasionally recognizable.

What many miss is that Choiza writes his own songs and achieved mainstream success without a contract that includes a dating ban, an agency that hits him in the head for "wrong behavior" and people telling him what to do or say. He has his own company and manages other artists who have equal freedom to pursue their artistry without signing a no dating clause.

Choiza is a self made man.

By all accounts, it is Choiza that's a good catch and it's Sulli who hit jackpot.

Fans cannot be denied of the right to be angry given everything that has been said but their anger shouldn't be directed at Choiza. It should be directed at SM and, perhaps, Sulli for fooling them.


    0 of 8192 characters used
    Post Comment
    • profile image


      12 months ago

      Thats so dumb no one has the right to tell someone how there life goes if she chose him then she chose him it doesnt matter they have no say on who gets to love who and also people arent always gonna follow the rule shes an idol yeah but being an idol is hard you forget how to date how to socialize with a lover or person you only know fans and members so no one gets to judge her for who she is everyone does stupid things and thats ok.❤

    • profile image

      22 months ago

      They met in 2013 so sulli was around 20 not 14

    • profile image


      2 years ago

      I found some of this to be insightful and true, but the last part to be DISGUSTING.

      For your article to imply that Choiza shouldn't be blamed at all, but Sulli should for "tricking the fans" is appalling and another example of men constantly getting a "get out of jail free card" and women being blamed for EVERYTHING.

      Sulli is YOUNG- practically a baby when she started out, who has dreams of being an entertainer. Tell me, what exactly is she supposed to do when a powerful record executive assigns her an "image?" Say "No, that isn't me at all. I'm going to portray this image." I haven't heard of ANY rookie working for one of the major labels in Korea do anything like that. Even if there are one or two, the majority go with what the powerful record label tells them to do.

      Choiza is older and has been in the entertainment industry longer so if you wanna point fingers I suggest you go with him and SM. These are powerful men exerting some sort of influence over a young girl. I'm not saying Sulli is 100% innocent, but she didn't maliciously "trick" anyone like you're implying. She was doing what her record label told her to do from the beginning and other idols do the same thing.

    • profile image


      2 years ago

      I have no problem with Sulli dating anyone. But I have a huge problem with Choiza. I was a fan of Kpop since 2003 so I have been there when Kpop was not popular. Choiza has a lot of negative news and he likes to pretend he is close to famous celebrities by appearing at their party unannounced and bragging to people how close he is to big names like Rain, TVXQ etc.

      I have no problem with 2 adults dating but when Sulli first met him she was only 14 or 15. Choiza claimed that he met her at Heechul's party which was even fan speculated that he went uninvited in the first place. Heechul never addressed Choiza's claims, however, he did say he supports Sulli in whatever she chose to do.

      The beginnings of Choiza and Sulli is creepy because she is very young and has no experience with any guys while he could very well manipulate her into doing what he wants. I am not saying she is innocent or cute or pure. But a 15 year old who has no dating experience or ever had anyone courting her would easily be influenced by someone much older than her which is why we have laws protecting our children.

      With Choizas' extensive back history of wanting to get attention, I wouldn't be surprised that he "accidentally" lost his wallet during F(x)'s comeback. When first news broke out about their first photo holding hands, I already told my friend that this would either happen again with more damning evidence of her leaving his house or a text message between the two would leak.

      As expected, he "lost" his wallet.

      He got more famous after dating Sulli and she went downhill after dating him . You cannot deny that he had some part in it, maybe telling her to be more "real" and that he is real so she should be all the while kept quoting her in his interviews so he gets more viewership.

      Now Sulli is officially known as being a sex crazed and unwanted woman so he has to break off with her for his image.

      Good job to him. Too bad Sulli didn't have someone to guide her and has been used by the dirty old men in the industry because of her beauty

    • profile image


      2 years ago

      I have always loved Sulli, it sure is disappointing that she is no longer out there in the idol scene as to me, she is one if the best looking and talented female idols. Choiza is awesome too. I guess people should start respecting their idol's personal life decision. This is a true real life relationship. True love looks at no face and is based on no specific age. Unlike other relationships which look like its only for publicity.

      ps: the writer needs to spell check and correct his/her grammar. the article is god but the english sucks.

    • profile image


      2 years ago

      Why would people get mad at her for falling in love with a thug? That man could protect her, I guess and probably she can learn something new about relationship. People can't decide what other people want in their relationship. Love have no booundaries.

    • profile image


      2 years ago

      This is a poorly written article with good ideas. Try organising your topics next time and use a thesaurus.

    • profile image


      3 years ago

      He does drug aye that's why a lot of people criticize and also it's like a 30 years old dating a 14 years old,he's way older than her,sulli should look more carefully to who she's dating cuz he have thug friends and get involve with some shit stuff.She's a good person but the person she's dating umm *confused* at first yeah I thought he was a uncle or dad or friend or something then these articles *dating*. I found out their age apart and it's kinda shocking what it's like.*laughing* "is this real" *yeah it is* Dating him might change her as a person.

    • profile image


      3 years ago


    • profile image


      4 years ago

      hai, i like your analysis in this issue. honestly i luvv(and agree) almost all your posts about running man, korean boyband,etc. like,people shouldn't throw hate to choiza only, sully also responsible for her "image" she built and contract she promised with SM.

      ps:if you have time, can you please fix the words? your explanations always good,but the words(in this article) makes me confused like "of" being replaced with "is", and many more. just advice for better reading. Thanks alot btw..

    • xypherfarrell profile imageAUTHOR

      Fairlane Raymundo 

      4 years ago from Los Angeles, CA

      @marlene b thank you. It is stricter in Japan

    • MarleneB profile image

      Marlene Bertrand 

      4 years ago from USA

      I found this to be very fascinating. I didn't know some celebrities had a "no dating" clause, but I guess it makes sense. Since they are being packaged to appear as a certain image, then remaining unattached might make them more appealing to their fans. Your article is quite enjoyable and enlightening.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)